Selling Your Home

Selling Your Home

Listing Your Home With An AgentWe pledge to provide you, our seller, with exceptional service, marketing and trusted professionalism. When you select Intracoastal Realty to market your property, we will use our full sphere of customer contacts, our fine reputation established during 40+ years of successful business, and a wealth of resources to find the right buyer for your home. We will qualify the buyer and negotiate the best price for your property within the shortest time frame possible, with an understanding of your needs and goals every step of the way.

Our outstanding sales associates are experts in finding potential buyers and are committed to building professional relationships based on trust and integrity. They also provide skillful negotiation, honest communication, frequent updates and follow-through. We continually set benchmark prices and records for outstanding sales in the marketplace and will gain maximum exposure for your property by presenting it effectively to a specifically targeted market.

Commitment to strong values and a tradition of excellence are a way of life at Intracoastal Realty. With conveniently located offices to serve you, our success is based on your satisfaction. Our future business depends upon your recommendation of our services to your friends and family. Our goal is to exceed your expectations.

How Our Associates Communicate With Sellers

Communication is a cornerstone of the values of Intracoastal Realty. Our associates and entire staff are very sensitive to the importance of communication and contact with our clients and customers. Our exceptional marketing and services cannot flourish without an intense focus on communication with you. Critical elements will be discussed with you by telephone, facsimile or e-mail. These include the schedule of marketing and advertising, a review of pricing and the competitive market, feedback from prospective buyers, company caravans, exposure to other Realtors, and the results of open houses and showings. Your associate will present all offers to you, advise you in negotiations, and work with you through the intricate details of inspections and closing details once a contract is negotiated. Communication is the key to ensuring a smooth transaction.

Understanding Offers and the Art of Negotiation The art of negotiation

The primary goal of our marketing efforts is to generate an offer for the purchase of your property. Marketing is designed to generate inquiries which allow us to personally introduce your property to qualified buyers. The most critical stage of any real estate transaction is the offer and its accompanying negotiation process. All offers will be presented to you. Time is of the essence in negotiating an offer, and your associate will work closely with you through this process as well as coordinate the closing of the transaction.

Our associates are experts in the art of negotiation. They understand the state of the market and technical aspects of the purchase agreement. The listing agent will present the offer to you, thoroughly outlining the terms and conditions of the Offer to Purchase and Contract, and strategizing to ensure you receive the best possible price for your home. A decision on the offer should be made at the presentation, if possible.

There Are Three Basic Options:

  1. Accept the offer as written.
  2. Counteroffer on the unacceptable aspects of the offer. The counteroffer is signed by the seller and presented to the buyer for acceptance or rejection.
  3. Reject the offer if it is totally unacceptable. Outright rejection, without a counteroffer, should be considered as a last resort.

A contract exists when the Offer to Purchase and Contract, including initialed and dated changes, is signed and a copy received by both parties. The listing broker places the deposit money into a trust account. When every condition has been satisfied, the contract becomes firm and binding.

Make A Great First Impression

The importance of preparing your property, inside and out, to create a positive first impression cannot be overstated, as you will want to look at your home through the buyer's eyes. Your home’s curb appeal, the landscaping and front approach, set the tone in the buyer's mind. The entire presentation must be packaged to effectively create an atmosphere that causes the buyer to visualize your property as their new home.

You will want to go through your home, room by room, and reduce clutter, excessive furniture and personal items. Repairs may be required, a fresh coat of paint applied, some pre-packing done to remove items, and everything, inside and out, must be spotless. Sometimes the smallest improvements can make a significant difference in a potential buyer's perception of your home. Your agent will be most helpful in advising you about staging your home and how advance preparations can affect your home’s value.

Working With A Seller's Agent

When selling real estate, you may find it helpful to have a real estate agent assist you. Real estate agents can provide many useful services and work with you in different ways. In some real estate transactions, the agents work for the seller. In others, the seller and buyer may each have agents. And sometimes the same agents work for both the buyer and the seller. It is important for you to know whether an agent is working for you as your agent or simply working with you while acting as an agent of the other party.

If you are selling real estate, you may want to "list" your property for sale with a real estate firm. If so, you will sign a "listing agreement" authorizing the firm and its agents to represent you in your dealings with buyers as your seller's agent. You may also be asked to allow agents from other firms to help find a buyer for your property. Be sure to read and understand the listing agreement before you sign it.

Duties to Sellers

The listing firm and its agents must:

  • Be loyal to you
  • Follow your lawful instructions
  • Provide you with all material facts that could influence your decisions
  • Use reasonable skill, care and diligence, and
  • Account for all monies they handle for you.

Once you have signed the listing agreement, the firm and its agents may not give any confidential information about you to prospective buyers or their agents without your permission. But, until you sign the listing agreement, you should avoid telling the listing agent anything you would not want a buyer to know.

Services & Compensation

To help you sell your property, the listing firm and its agents will offer to perform a number of services for you. These may include:

  • Helping you price your property
  • Advertising and marketing your property
  • Giving you all required property disclosure forms for you to complete
  • Negotiating for you the best possible price and terms
  • Reviewing all written offers with you, and
  • Otherwise promoting your interests

For representing you and helping you sell your property, you will pay the listing firm a sales commission or fee. The listing agreement must state the amount or method for determining the commission or fee and whether you will allow the firm to share its commission with agents representing the buyer.

Dual Agent

You may permit an agent or firm to represent you and the seller at the same time. This "dual agency relationship" is most likely to happen if you become interested in a property listed with your buyer's agent or the agent's firm. If this occurs and you have not already agreed to a dual agency relationship in your (written or oral) buyer agency agreement, your buyer's agent will ask you to sign a separate agreement or document permitting him or her to act as agent for both you and the seller. It may be difficult for a dual agent to advance the interests of both the buyer and the seller. Nevertheless, a dual agent must treat buyers and sellers fairly and equally. Although the dual agent owes them the same duties, buyers and sellers can prohibit dual agents from divulging certain confidential information about them to the other party.

Some firms also offer a form of dual agency called "designated agency" where on agent in the firm represents the seller and another agent represents the buyer. This options (when available) may allow each "designated agent" to more fully represent each party. If you choose the "dual agency" option, remember that since a dual agent's loyalty is divided between parties with competing interests, it is especially important that you have a clear understanding of what your relationship is with the dual agent, and what the agent will be doing for you in the transaction. This can best be accomplished by putting the agreement in writing at the earliest possible time.

Seller's Agent Working With a Buyer

If the real estate agent or firm that you contact does not offer buyer agency or you do not want them to act as your buyer agent, you can still work with the firm and its agents. However, they will be acting as the seller's agent (or subagent). The agent can still help you find and purchase property and provide many of the same services as a buyer's agent. The agent must be fair with you and provide you with any "material facts" (such as a leaky roof) about properties.

But remember, the agent represents the seller, not you, and therefore must try to obtain for the seller the best possible price and terms for the seller's property. Furthermore, a seller's agent is required to give the seller any information about you (even personal, financial, or confidential information) that would help the seller in the sale of his or her property. Agents must tell you in writing if they are seller's agents before you say anything that can help the seller. But until you are sure that an agent is not a seller's agent, you should avoid saying anything you do not want a seller to know. [Sellers' agents are compensated by the sellers]