Getting the highest selling price possible for your home begins with establishing the right marketing price. Research indicates the largest percentage of buyers will purchase a home that is priced at the fair market value. Overpricing may impact a buyer's ability to obtain a loan, as lenders also look at the fair market value of your home in addition to the sale price. Comprehensive marketing for optimum response will occur until a sale is affected.
Determining the right sale price takes a clear understanding of the local real estate market conditions. These include the special features of your home, the location, the number and quality of competing homes on the market, national economic conditions, and then how these variables may affect the sale of your home. Your associate will prepare a professional broker's opinion of value for your property. This will give you the information necessary to determine a success-oriented listing price.
The outstanding efforts of your professional Realtor -- in conjunction with the marketing on hundreds of websites and in various media, targeted direct mail, and the distribution of descriptive brochures -- will attract a pool of interested buyers. As the recognized leader in the real estate market, we have developed an extensive network of clients and customers who are interested in properties like yours.
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