MAX! Awards 2011

Intracoastal Realty, and the communities and builders, won BIG, receiving eighteen awards, at theWilmington-Cape Fear Home Builders Association’s annual MAX! Awards. The MAX! Awards are about Marketing Achievement Excellence—recognizing the best in media marketing and advertising tools promoting new home sales. This awards party was sponsored by Wells Fargo Home Mortgage, with Lisa Mesler and her team in attendance.

 

Jimmy Hopkins assisted Rhonda Bellamy, who was the Mistress of Ceremonies, and JoAnne Fox and Chris Livengood accepted awards on behalf of Intracoastal.  

 

Congratulations to the following winners:

 

Best Company LogoIntracoastal Realty

Criteria: Concept, Overall Design, Execution

Best Company WebsiteIntracoastal Realty  

Criteria: Concept, Overall Design (layout & copy), Ease of navigation, Organization of Information, Execution, Results in the Marketplace

       

Best Company AdvertisingIntracoastal New Homes

Criteria: Concept, Overall Design (copy & layout), Collateral Strategy & Media Coordination, Marketing Objectives (including target market), Continuity & Consistency, Execution (including costs of the promotion or campaign), Results in the Marketplace

Marketer of the YearJimmy Hopkins

Criteria: Goals & Achievements, Market Research, Advertising, Results in the marketplace, Obstacles Overcome, Innovative Ideas Used in Marketing New Homes, Contribution to Company Growth, HBA / SMC Involvement

Rookie of the YearNicole Valentine

Criteria: Success Achieved in Selling New homes, Obstacles Overcome, Prospecting Techniques, Broker Relations, Sales Philosophy, Closing Techniques, Prospect & Buyer Follow-Up, Innovative Ideas Used in Selling New Homes, HBA / SMC Involvement

Salesperson of the YearJimmy Hopkins

Criteria: Success Achieved in Selling New homes, Obstacles Overcome, Prospecting Techniques, Broker Relations, Sales Philosophy, Closing Techniques, Prospect & Buyer Follow-Up, Innovative Ideas Used in Selling New Homes, HBA / SMC Involvement

Sales Manager of the YearMelisa Gallison

Criteria: Recruiting Techniques, Training Techniques, Motivation, Management Techniques, HBA / SMC Involvement

Best Community LogoMarsh Oaks

Criteria: Concept, Overall Design, Execution

Best Community EntranceParkside (the iconic fountain)

Criteria: Curb Appeal, Creativity and Use of Materials, Use of Contours and Natural Areas, Signage, Overall Look and Setting, Results in the Marketplace

Best Community Recreational AmenitiesMayfaire Townview (screening room, cardio center, owners lounge, etc)

Criteria: Concept & Theme, Design & Architecture, Facility’s Plan, Layout & Location, Capacity of Facility, SpecialFeatures

Best Sales Model/AttachedMayfaire Townview

Best Sales Model/Detached >2200SFHerrington Homes at Autumn Hall

Best TV CommercialHerrington Homes

Best Builder WebsiteHagood Homes

Best Integrated MarketingHagood Homes

 

Community Involvement

Intracoastal Realty – for Teacher’s Fund

Hagood Homes – Hagood Hope for Children

Melisa Gallison – animal/dog food bank work

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