Lanier Property Group Merges with Intracoastal Realty

Lanier Property Group, a top-selling independent real estate firm based in Wilmington, NC announced Tuesday that it has merged with Intracoastal Realty – the largest independent real estate brokerage in Southeastern North Carolina. 

Stephanie Lanier (co-owner of Lanier Property Group) and the firm’s agents will continue to operate in their team model under the Intracoastal Realty brand.  The merger of the two family owned and operated independent brokerages allows Lanier Property Group’s agents access to valuable marketing, technology, and training tools that positions them for great success. 

Stephanie Lanier

“Intracoastal Realty is the top real estate brand in the area.  As a local independent firm, we never considered joining forces with anyone else.  With very similar company cultures, existing friendships among our two firm’s agents, as well as a deep commitment to giving back to our community, the merger is the perfect fit,” said Stephanie Lanier.

Intracoastal’s deep roots and global reach position the Lanier Property Group’s agents and clients with the greatest opportunities in a strong market.  “With the power of Intracoastal behind us, we will bring a new level of service to our luxury buyers and world-class exposure to our sellers. We are truly honored to join the Intracoastal family, to be a part of their incredible legacy in our region, and to be a part of their continued growth as the dominant force in our real estate market,” Lanier said.

Trey Wallace, President of Intracoastal Realty said, “We are so excited to welcome Stephanie and the agents at Lanier Property Group into our family.  I have known Stephanie for many years and she and her team are the types of real estate professionals that raise the bar in our industry through an extraordinary commitment to white glove service for their clients.”  

As a result of the merger, Intracoastal Realty is positioned to be an even stronger advocate for buyers and sellers in midtown, which has become increasingly sought after by homeowners due to the explosive growth of restaurants, services, and activities in the area.  “Stephanie and her team have built a great company and a great brand.  I am eager to marry the best aspects of both firms to better serve our clients and our community,” Wallace said.

About Intracoastal Realty: Intracoastal Realty, founded in Wilmington, NC in 1976, has grown to become coastal North Carolina’s largest independent real estate firm.  Market-leading technology, strategic marketing, and a teamwork approach are Intracoastal trademarks. As an independent brokerage, Intracoastal invests its revenue into technology, marketing, agent training, and community organizations throughout southeastern North Carolina. Through its affiliation with Leading Real Estate Companies of the World, Intracoastal delivers turn-key service to clients locally and globally.

About Lanier Property Group: Lanier Property Group was founded in 2012 as an independent, family owned and operated boutique real estate firm in Wilmington, NC. The firm specifically focuses on the rapidly growing midtown area of Wilmington and is well known for putting midtown on the map in 2015. With a small team of highly productive agents they have built a loyal client base with 250 five-star reviews, an enthusiastic social media following and award-winning marketing strategies.

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