Technology has been a game changer in basically every industry you can imagine, and real estate is certainly no exception. Buyers and sellers have more data at their fingertips than ever, thanks to those ubiquitous smart phones that we all rely upon on a daily basis. Many people look to apps for the information they need in the process of buying and seling a home. This helps educate real estate clients but does not replace the personal service that goes along with having an agent to help navigate the waters.
“While adapting to consumers’ technological needs is a primary goal of Intracoastal Realty, there will always be a need for a market-savvy real estate expert to guide you through the legal aspects of the transaction process,” said Lake Slacum, vice president of marketing for Intracoastal Realty.
Intracoastal Realty has been working to deliver digital solutions to its customers for many years. In the Wilmington NC real estate market, many look to the Intracoastal HomeSpotter App, the area’s most accurate and complete home search app, to help them stay informed about what’s happening locally in the industry. The app, which was launched in November 2014, was the result of careful planning.
“We had been looking at real estate app technology for years,” Slacum said. “We waited for the right solution to come along before investing in the technology. The solutions available years ago were not quite up to par with what we wanted to offer our clients and the home-buying consumer.
“Research led me to a company out of Minnesota that was producing a top-notch real estate app solution that was bug-free, effective, and fast,” he added. “Even though our website has been mobile-responsive, meaning it scales to any device, for years, we still wanted to provide a mobile-specific solution for those who prefer to use apps during their real estate search. With mobile usage increasing significantly year after year, it just made sense.”
The Intracoastal HomeSpotter App’s easy-to-use search functionality displays a map that the user can toggle back and forth between satellite view and map view. There is also a filter to further refine your search by price, number of bedrooms or bathrooms, square footage, and more, plus users can save their favorite properties into a folder for later viewing and reference. The most cutting-edge feature, however, is the HomeSpotter technology. Pressing the HomeSpotter button engages the user’s GPS location and produces nearby properties on the screen in a radar-like fashion.
“This is a great feature that can be used in communities that don’t allow for-sale signs or when cruising in a boat along the Intracoastal Waterway to see which homes are for sale,” Slacum said. “It is state-of-the-art, game-changing technology that no one else in the market currently has. The consumers who download the app are always amazed. It almost always evokes a ‘wow’ or ‘awesome’ when the consumer starts using it.”
Buyers and sellers can both benefit from the Intracoastal HomeSpotter App. Its ease of use and design to work on a mobile device while on the go make it a convenient tool for those searching for a home, it receives a few thousand user sessions each day to increase visibility for those selling, and the information is updated several times daily from the Multiple Listing Service. “This gives us an advantage over some of the national apps, which are notorious for frequently being inaccurate with listings that are not on the market,” Slacum said.
Even those not interested in buying or selling right away will find the Intracoastal HomeSpotter App helpful. It has the ability to display sold properties, so if you want to know what price the homes in your neighborhood are going for, all you have to do it select the “sold” option in the Filter section under Status. “There is no other app like it in the marketplace,” Slacum said. “Not even the big-named national real estate portals have the bells and whistles that the Intracoastal HomeSpotter App has.”
The Intracoastal HomeSpotter App is one component of the technology available to Intracoastal Realty clients. In addition to its websites, there is a paperless transaction program that allows completion and execution of all documents electronically.
“We have the perfect tools to help the consumer find areas and properties of interest and make the process of buying and selling them go more smoothly,” Slacum said. “We are constantly updating these platforms with new features and functionality.”
Check out all the available real estate technology, including the Intracoastal HomeSpotter App, and when you’re ready for some personalized service, Intracoastal Realty is here to meet your Wilmington NC real estate needs. We are a full-service real estate brokerage operating since 1976, and we currently have 13 offices with over 400 agents and staff to serve Southeastern North Carolina, including the areas of Wilmington, Wrightsville Beach, Carolina Beach, Kure Beach, Southport, Oak Island, Ocean Isle Beach, Leland, Hampstead, and Topsail Island.