Intracoastal Voted Best Coastal Real Estate Company

Intracoastal Realty Rated the Best Coastal Real Estate Company by Metro Magazine

Intracoastal Realty takes top honors in Metro Magazine’s Bravo Awards! Thanks for making us the Best Coastal Real Estate Company in North Carolina for the second year in a row!

Metro Magazine rates Intracoastal Realty as the Best Coastal Real Estate CompanyMetro Magazine just announced the winners of their

2011 Bravo Awards.
Intracoastal Realty is proud
to have been voted
Best Coastal Real Estate Company
by their 150,000 plus readership!

Thank you, Metro Readers!


Creating Curb Appeal

Intracoastal Agent Pam Kersting on Creating Curb Appeal…

Some say that nothing sells a home like clean. That may be true, but nothing attracts prospective buyers more than a front yard with great curb appeal. Home sellers often pay great attention to the condition of their home before putting it on the market. Many go to great lengths to stage it perfectly so that it appears roomy, inviting and desirable. All too often however, they fail to address the outside of the home, without realizing that the front yard of the home is often times the very first thing prospective buyers see. And in the real estate world, first impressions count!

Just as the inside of the home should be pleasing and well kept, so should the outside. You want to give the appearance of a yard well loved. Grass should be mowed and edged. If there are any bare spots, sod can be laid down to easily correct this. Colorful flowers should beckon prospective buyers to the front door. Trees should be limbed up so that the home is clearly visible from the street. Foundation plantings around the home should be manicured and clipped so that they are at least six inches beneath the bottom of the windows and the driveway and walks should be free and clear of debris. Finally, all bedding areas must receive a fresh layer of mulch or pine straw.

The end result is a clean, beautiful setting for a desirable home. With a little effort and very small investment, resourceful Sellers can create a home with great curb appeal, attracting many prospective buyers into their home. And the more prospective buyers that see the home, the quicker it will sell.

**In addition to being a real estate agent, Pam is also a Landscape Architect. The July edition of Wrightsville Beach Magazine has an article by Pam with several homes around our area with beautiful curb appeal. Pick up a copy or view her Charming Gardens article online: http://www.wrightsvillebeachmagazine.com/flash/2011-7/flash.html#/50/

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Pam Kersting
Broker/REALTOR®
910-231-4649
pkersting@intracoastalrealty.com


Pocket Sized Houses

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An Intracoastal Realty listing was just Featured on Yahoo Real Estate. This World War II bungalow in Princess Place was included in a recent article from Zillow, which was later picked up on Yahoo.

Pocket-(Sized) Listings: Homes Under 550 Square Feet for Sale

Size is not everything, especially if you ask a small, but mighty movement of people who prefer 400 square feet of real estate over 4,000. People who choose to live in smaller-sized homes cut down on living costs and since the recession and housing bust, the trend is really catching on, says Kent Griswold author of TinyHouseBlog.com.

These small houses can encompass a range of sizes, all the way down to an 84-sq ft home in Olympia, WA that was featured in NPR’s “tiny house movement” video.

“People are trying to downsize their lives, get rid of debt,” Griswold said. “Your cost of living is lower, your utilities don’t cost nearly as much. It changes your whole attitude — you’re in a small space, you only have room for so many items, it’s a lifestyle change.”

While some people purchase land and build their own small homes through kits others just choose to buy or rent homes that are smaller in size. Interested in downsizing your life? Zillow rounded up a few small homes for sale, each with dimensions around 550 square feet. See the full article for pictures of each listing.

See more details and pictures of 507 N 21st Street on our website, IntracoastalRealty.com


Techs for Tots

We are proud to say that one of Intracoastal’s very own is the founder of Techs for Tots, an organization that refurbishes used Technology donations to help underprivileged children gain access to the internet to learn and grow. Dennis Nepini, an IT consultant for Intracoastal Realty, came up with a plan for usable computers that would otherwise end up being recycled or in landfills.

Nepini requested old computers from Realtors at Intracoastal. “I sent out a mass email to Realtors and they stepped up to give me ten more units,” said Nepini. “We were shocked and surprised by the amount of gear we received.” Techs for Tots is currently working with Communities in Schools Cape Fear to deploy the refurbished computers.

The organization was recently featured in The Greater Wilmington Business Journal. “Our long-term goals through the year 2016 is that (we) will have several computer labs being supported by Techs for Tots, along with volunteers throughout the community,” said Nepini.

So far Tech for Tots has already filled a storage unit full of equipment! If you would like to contribute computers, networking hardware and other computer equipment to their cause contact Techs for Tots directly, techsfortots@yahoo.com


Green Development

Intracoastal Agent Hailey Knecht on 6 Ways to Build Your Business Niche With Green Builders…

If you’ve not connected with local builders doing green development, you may be missing out on a promising niche.

As green housing continues going mainstream and more green homes come on line, you, armed with your NAR Green Designation, are in the best position to market such properties and become allies with green builders.

Several NAR GREEN Designees have already done the footwork to tap this niche. Here are some of their suggestions.

1. No-sell sell: Rather than hustling or hard selling builders for new business, look to them as knowledge sources and allies. Stephanie Ebbesen, GREEN, a broker with Green Home Residential, Dallas, got a list of local green builders from the United States Green Building Council (USGBC) and started calling them for sit-downs.

She talked to them about what they were building, the science behind green building, and their perspective on the market. “I don’t ever ask builders to use my services,” she comments. Instead, business relationships evolve naturally. The approach has served her well, and she’s marketing White Rock Crossing, an energy efficient co-housing community in Dallas.

2. Be a student of your niche: Ebbesen participates in various green activities in her community and calls herself a student of her niche. She finds others interested in green through Meetup.com, the Sierra Club, and by volunteering at the North Texas Green Council, which is the local USGBC chapter. “That way, you’re meeting people who are already considering this lifestyle,” she says. And then no hard sell or green 101 education is needed. Moreover, when someone is ready to shop for a green property, they naturally gravitate to the real estate person they know best. You.

3. Start online dialogues: Hailey Knecht, GREEN, a practitioner with Intracoastal Realty, Oak Island, N.C., suggests starting threads about green buildings and technologies on LinkedIn groups to branch out and explain what you know to others. It’s a way to make connections with prospective clients, pass on knowledge, and get insight from other green professionals, she says.

Knecht, who markets new houses built by Hall and Wright Builders, an energy efficient homebuilder in Southport, N.C., is also a fan of online conversations through the GRC community. There, she’s gained new insight on simple, inexpensive greening techniques to share with clients.

4. Read your clients: Veronica Imery, GREEN, a practitioner with Chastain, Jenkins & Leathers, Athens, Ga., did a focus group among local hybrid car owners to find out what people cared about in a green house. She’s marketing green properties for Imery Homes, Athens, Ga.

Common community space and walkability rose to the top of the wish-list for the focus group. She also discovered that prospects were willing to give up a big yard for community parks and gardens, for instance. Such information can help you help your builder to incorporate what’s important to the green buyer.

And Ebbesen feels out clients to see what drives them, rather than launching into a green spiel. That means not making a pitch for saving the whales if their main concern is indoor air quality. “I can’t sell them something until I understand their motivation. I don’t do heavy solicitation and I don’t jam information down their throats,” she comments.

Imery, too, aims to make it simple for the layperson to understand, both in words and pictures, what exactly an eco-home delivers. She focuses on the homes’ health and comfort, rather than using industry jargon to explain the minutiae of building technology.

She’s is marketing two award-winning Platinum Level EarthCraft houses built by the Imery Group. The Imery Group won a National Association of Homebuilders’ 2011 Project of the Year, Small-Volume Single-Family Builder award and it was a 2010 EarthCraft House “Platinum” Project of the Year Winner.

5. Market the right stuff: Imery notes that some of the most important aspects of the EarthCraft projects are behind the drywall. Thus, she held open houses prior to the drywall installation to educate the public about the benefits of the house and to show just what was in the guts of the property. She also documented the pre-drywall stage with videos and extensive photography.

6. Show up: Knecht stresses the importance of showing up in the right places to get your name out in the industry and among consumers and stay on top of new developments. That means participating in green groups, such as local USGBC and NAHB chapters (for more about the benefits of USGBC chapters, see “USGBC Chapters Offer New Green Gateway” in the March 2011 issue of the GRC newsletter), and attending local and national building shows, such as GreenBuild and National Association of Homebuilders.

She uses trade shows as an opportunity to vet vendors, ask questions, look at and touch products, and assess how the products are working in the field. “You’ve got to be at the tradeshows and where the builders are,” Knecht comments.

Copyright NAR’s Green REsource Council. Reprinted from GreenREsourceCouncil.org with permission

2011-6-Knecht, Hailey

Hailey Knecht
REALTOR®, GREEN
910-465-4556
hknecht@intracoastalrealty.com