 Importance of the Right Price
Getting the highest selling price possible for your home
begins with establishing the right marketing price. Research
indicates the largest percentage of buyers will purchase a
home that is priced at the fair market value. Overpricing
may impact a buyer's ability to obtain a loan, as lenders
also look at the fair market value of your home in addition
to the sale price. Comprehensive marketing for optimum
response will occur until a sale is affected.
Determining the right sale price takes a clear
understanding of the local real estate market conditions.
These include the special features of your home, the
location, the number and quality of competing homes on the
market, national economic conditions, and then how these
variables may affect the sale of your home. Your associate
will prepare a professional broker's opinion of value for
your property. This will give you the information necessary
to determine a success-oriented listing price.
The outstanding efforts of your professional Realtor, in
conjunction with the marketing in local, regional, and
perhaps national and international media, targeted direct
mail and the distribution of descriptive brochures will
attract a pool of interested buyers. As the recognized
leader in the real estate market, we have developed an
extensive network of clients and customers who are
interested in properties like yours.
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