Just how important is social media?

Intracoastal’s Technology Day – "Technology Works Spring 2010" – is under way today. Our training and conference rooms have turned into classrooms to learn about technology related subjects with emphasis on "Social Media". This all day event features our own esteemed agents as the instructors.　 Agents have the opportunity to learn more about Facebook, twitter, virtual assistants and more!!

Times have changed from the days of relying solely on newspaper ads and yard signs to sell real estate. It’s now the age of facebook and smart phones. (Did you know that 91% with cell phones have the phone within 3 feet of them 24/7- WOW!) We’re not being left behind- but forging ahead learning about the latest technology to keep our agents on top.

You may ask, just how important is social media??? Very! This diagram is from Metcalf’s law…the formula is n(n　−　1)/2, which is proportional to n²    In Simple terms, Metcalfe says that if you have 1 friend this represents 1 connection. If you have 5 friends this represents 10 connections and if you have 12 friends this represents 66 connections. Do you see the exponential growth in connections as you add friends? Agent’s facebook pages are a great way to promote their listings.

In case you didn’t know…..Facebook has more than 400 million users- 50% of them logging on everyday- spending over 500 billion minutes on Facebook per month! 100 million of these users are accessing Facebook through their mobile devices. More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.

Are you checking our Facebook page?  We invite you to stay connected.